Why quality-based routing is the future of multilingual content workflows

As a Product Manager at Straker, I'm constantly thinking about how to solve the most painful language challenges for global businesses

The problems with managing multilingual content

The reality is, managing translations is often a time-consuming, manual process. You're juggling spreadsheets, endless email threads with agencies or translators, and are constantly guessing whether you’ll meet your project deadlines and budget. 

This is why we built Verify, and its powerful new workflow engine, Orchestrate – which we launched today.

The role of AI technology in the future of translation isn't simply about getting words from one language to another successfully, but also to address the pain of managing translation projects. In short: solving for the work itself, and the way that work is currently conducted.

With Orchestrate, you have a way to significantly streamline content processing by building conditional, set and forget workflows that run on autopilot.

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What is Verify and what is Orchestrate?

Straker Verify is a platform that provides centralized control and management of multilingual content. It offers AI-assisted translation, quality evaluation and the ability to send content to human language experts for verification. 

Orchestrate is a feature inside Verify which allows the routing of multilingual content based on conditions you set. Once workflows are built, the messy manual processes which take up your time are automated, bringing simplicity, clarity and efficiency to your day-to-day operations.

From linear workflows to intelligent automation

Traditional translation workflows are linear: you send a file, a person translates it, it gets reviewed, and then it’s returned to you. There's little room for nuance or efficiency. It's a one-size-fits-all approach that can be slow, expensive, and variable in the quality of the final output.

In contrast, Orchestrate is a total game-changer. 

Its visual, drag-and-drop workflow builder lets you design a process as unique as your content and the way you like to work. 

The key differentiator is conditional logic. 

Instead of a linear workflow from A to B to C, you create branching workflows that make intelligent decisions based on a real-time Quality Score.

Here's some examples:

1. A legal file gets a Bad score. The workflow immediately flags it for human verification by one of Straker’s professional linguists.
2. A product description receives a Best quality score. The workflow automatically sends it to be published, bypassing the need for human review.
3. A marketing document scores Acceptable. The workflow automatically routes it to your in-house team for a quick review and edit in Collaborate.

Initiate translations from inside automation tools

The power of Orchestrate reaches beyond its native Verify platform, and puts the power of AI-first workflows directly into the tools you use every day. 

These custom workflows can be triggered from external systems via an API and our new out-of-the-box integrations with popular automation platforms like n8n, Zapier, and connectors like Drupal.

This means you can automatically initiate a translation workflow when:

• new content is created in your CMS 
• a file is dropped into a folder 
• a customer service ticket is opened 

You no longer have to leave your existing systems to manage translation projects. The result is a seamless, end-to-end automation that drastically reduces manual steps, accelerates your time to market, and allows you to scale content without adding complexity.

What makes Verify this different from other platforms?

Most other platforms either offer pure machine translation with no quality assurance or are traditional, manual-heavy translation management systems. Verify is a robust, future-focused platform which:

• delivers quality assurance 
• drives down translation costs
• accelerates time to market
• simplifies working practices

The hybrid “AI plus human” approach means Verify leverages AI to initially process and evaluate the content, then humans to check and validate low scoring or compliance-critical content. With AI doing 80% of the heavy lifting, this significantly reduces human workload and cost while maintaining human oversight.

Verify uses Straker’s own custom Small Language Models, not a generic Large Language Model, which means translation quality is immediately better compared to output from LLMs.

The entire system is hosted by Straker on a closed-loop system that meets ISO27001 Information Security Management System (ISMS) standards. This ensures your sensitive data is never exposed to public AI models and remains completely private.
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Take control of your translation workflows

Global teams don’t have time for clunky processes, unpredictable costs, or endless reviews. Orchestrate offers a new way forward – automation that adapts to your content, integrates with your existing systems, and delivers quality you can trust. It’s the smarter, faster path to scaling multilingual content. 

If you’re ready to experience how Orchestrate can transform your workflows, request a discovery call to see how it can work for you.

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